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Saturday, October 24, 2009

No Einstein in Your Crib? Get a Refund

You mean staring at a screen filled with animated characters doesn't improve your intelligence?

No Einstein in Your Crib? Get a Refund

Published: October 23, 2009

Parent alert: the Walt Disney Company is now offering refunds for all those “Baby Einstein” videos that did not make children into geniuses.

They may have been a great electronic baby sitter, but the unusual refunds appear to be a tacit admission that they did not increase infant intellect.

“We see it as an acknowledgment by the leading baby video company that baby videos are not educational, and we hope other baby media companies will follow suit by offering refunds,” said Susan Linn, director of Campaign for a Commercial-Free Childhood, which has been pushing the issue for years.

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